Pleased to Meet You

At Godfrey Dadich Partners, we believe that we have unlocked the best way for brands to build trust: through films that have the quality and integrity of the best journalism.

We are storytellers who make

take a stand on societal issues and connect their purpose to the world’s most pressing problems. This requires new ways of thinking, and our team of 70 is anything but traditional.

We create playlists often to express ourselves to the world; for Sonos, we designed a playlist top-down that’ll move you through who we are as storytellers: Purposeful. Optimistic. Dissatisfied. And back again. These are our lenses for creating the best possible work.

Iconic companies trust GDP to tell their most important stories in ways that build authenticity and empathy. Some of our stories: How research teams at the Ragon Institute raced against time to develop a lifesaving COVID vaccine. How on-the-ground workers at remote refineries saw their industry transformed by C3 AI’s applications. How a crew of quirky iconoclasts within Nike dreamed up the most sustainable footwear the company has ever designed. How the IBM Research team’s breakthroughs in computing are changing the world. How new drivers at Lyft got a handle on the challenges and rewards of the rideshare economy. How globally distributed researchers at Sony AI collaborated in training an AI racing agent to be faster than the best human players in the world.

Seiko: The Gift Of Time

“THE GIFT OF TIME,” a short film from Seiko, explores Japan’s unique connection with time through the eyes of its cultural icons. The film weaves together conversations with architect Kengo Kuma, contemporary artist Hiroshi Sugimoto, composer and Commissioner of Agency for Cultural Affairs Shunichi Tokura, and singer and newly appointed Seiko Group Ambassador MISIA. Shot in significant locations throughout Japan, the film urges viewers to embrace the beauty of the present moment, the four seasons, and the passing years.

Can an AI Outrace the Best Human Gran Turismo Drivers in the World?

How researchers at Sony AI created an AI racer capable of defeating the best esports players in the world

The Fastest Path to Progress

Meet the experts at IBM Research working on advancing technology to accelerate the pace of science

Explaining how Nike’s revolutionary shoe line trashes all the rules of manufacturing

The Digital Transformation of Shell

Demonstrating how the predictive power of C3 AI’s applications unlocked big improvements for Shell

My First Week Driving for Lyft

Using storytelling to help Lyft recruit, empower, and retain drivers

Talking Trash with Billie Eilish

Capturing a conversation on climate change between an activist and a superstar for Nike’s Catalyst campaign

Enterprise AI Is Here

Succinct visual identity spots showcasing the transformative power of C3 AI’s enterprise applications

Chronicling the creation of one of Nike’s most iconic sneakers

The Ragon Institute

The Power of Science

The Ragon Institute

Telling the gripping story of how researchers at the Ragon Institute raced to create a COVID vaccine

Abstract: The Art of Design

Creating, producing, and directing the iconic Emmy-nominated design documentary series for Netflix

In the Business of Customers

A brand anthem showcasing the ubiquity and flexibility of the global commerce powerhouse Adyen

To be taken seriously, you have to use serious tools. We use a complement of anamorphic prime lenses—the newest, cleanest, and most stunning lenses on the market—and shoot in ultra-widescreen 2.37:1 aspect ratio, allowing us to finish in UHD.

who we are

Godfrey Dadich Partners brings together the best of journalism, strategy, and design into The New Editorial

We are a creative design firm purpose-built for our times, born from the belief that brands should participate genuinely in the global exchange of ideas and tell stories directly to their audiences.
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We develop stories for brands in all formats: written articles, documentaries, emergent experiences, product campaigns, print magazines, and more.

We’re proud to have partnered with Apple for more than a decade and know that you have powerful stories to tell. We’d love to help you tell them.